Following the outstanding success of the GGF’s “Stay Safe with MyGlazing.com” consumer campaign, the Federation has launched a new consumer PR campaign titled “Think Glass”. The overarching objective for the campaign is to increase the awareness of the lifestyle benefits of glass, to millions of homeowners both online and in the consumer and lifestyle media .
Helping consumers understand the benefits of glass
The campaign will use and develop consumer research, produce informative articles and also increase awareness of the GGF and its Members. The GGF has commissioned public relation specialists Refresh PR to help implement the campaign and gain wide consumer press coverage in top tier lifestyle publications reaching millions of consumers.
The online platform for the new campaign is the GGF’s award-winning consumer advice website MyGlazing.com which attracts over 200k unique visitors per year.
James Lee, GGF Director of External Affairs commented on the new campaign, “This is a very exciting and unique campaign which we have been planning meticulously since 2020. The GGF and Refresh PR will be using the full range of information within the GGF technical library and also working closely with glass manufacturers to educate millions of homeowners on how glass and its technology can improve their lifestyles.”
Lucy Moore, Account Director, Refresh PR added, “We are looking forward to working with the GGF on this campaign. Following the success of our PR campaigns on MyGlazing.com since 2015, it will be good to start yet another new and essential campaign to help consumers appreciate the life-enhancing properties and performance of glass.”
The GGF’s broad aims of the campaign are:
- To integrate and repurpose the GGF’s broad messages and technical information on fire safety, safety and security and energy efficiency to educate and inform consumers on the different types of glass and how they can benefit their everyday lifestyles.
- To reinforce the GGF and its Members as the leading authorities in glass.
- To create and increase greater awareness of the GGF and its Members to consumers via MyGlazing.com, the GGF’s award-winning website.
- To drive more homeowners to MyGlazing.com and to drive them to the GGF’s consumer-facing members listed on MyGlazing.com.
John Agnew, GGF Group Managing Director commented, “Following our extensive planning and with the implementation now in motion, we are looking forward to delivering this national PR campaign for the benefit of GGF Members, consumers and the wider industry.”
To find out more about MyGlazing.com please visit www.myglazing.com